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→Vendors shifting gears; remain loyal to TI market
=Vendors shifting gears; remain loyal to TI market=
'''Nothing is permanent except change. -- — Heraclitus'''
For some, it's a newfound opportunity, with the major competitor out of the market.
Gary Siegel, president of Challenge Software, a division of Ashford Computers, says, "Our plans, I suppose, are to wait and see. We have advertising in place that involves mail order sales and we'll see what develops."
He notes that some future plansmay depend on whether "the patenton the 99 is sold to a major companylike Milton Bradley. That' s going toaffect the shape of the market, or atleast the length of the demand."Siegel says, "We don't see a lot ofchange so far. A lot of people have putthings on hold. We hear from someplaces that sales are very brisk." As for the future, Siegel says, "Nothaving a crystal ball, I don't know."Craig Reitan, ownr owner of UnisourceE l e c t r o n i c s Electronics, L u b b o c k Lubbock, Tex asTexas,another large mail order distributorof TI products, says that his companyis ''"in the process of selling everything
as fast as we can."
He says that since consumers"aren't going to be able" to buy TIproducts at outlets such as K-Mart orBest Products, "mail order dealerslike us are in a strong position." His company is now '' "100 percentTI mail order and 70 percent retailTI," but, he observes, "five yearsfrom now that's going to be a verysmall business. We need to look atother businesses to be in while continuingto support the TI market."
