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Micropendium Volume 1 Number 4

1 byte added, 01:24, 24 November 2024
The selling of TI
Selling products for a computer which is no longer manufactured is, of course, quite a special problem.
When TI initially pulled out of themarket, Steve Ficklin, general managerof Computer Shows in Austin,Texas, says, "It was probably not thatmuch of a surprise, based on theirmarketing. I didn't know how longthey could stay in there losing money.It probably was a little bit of a reliefthat we knew what was happening." Ficklin says he is "surprised thatmore people have not made softwareavilable-that TI hasn't made morepopular software available. such asthe TI-Writer. A lot of Tls are beingunused because the software andhardware are not available." Don Mccutcheon, owner of theHome Computer Center in St. Petersburg,Florida, says his reaction was"utter astonishment." He adds, "We were ex pecting expecting it.Being a dealer I knew what was goingon. But I still was astonished becausethey have one of the best computers inthe market in the price range and theycouldn't make a go of it due to poormanagement. "I hate to see it go because it's such agood little computer. But it (the pullout)helped my business tremendously. ''" Mary Jane Burger, an owner ofRAM Enterprises (in this case, RAMstands for Richard And Mary) · inVermilion, Ohio, says that initially"we definitely felt concerned, but wetook a wait-and-see attitude and werehopeful someone would pick up andcontinue the TI or at least the accessoriesand so forth." 
Now, she says, "I know that we're
definitely encouraged.''

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