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| occupation = Software programmer, software architect, tech entrepreneur

'''Martin Webb''' (born 2 May 2, 1968) is a British software programmer, software architect, and tech entrepreneur. He is known for early game development work on the [[TI-99/4A]] and [[Commodore 64]], including programming the Commodore 64 conversion version of ''[[Out Run]]'', and for later work in internetventures, softwaresystems, and AI-related venturesproducts.

Webb was born in the United Kingdom. He began programming at a young age and became active during the British home -computer era, initially developing titles for the TI-99/4A before moving into Commodore 64 development.

=== Intrigue Software and the TI-99/4A years ===Webb developed several titles 's earliest commercial programming work was carried out through '''Intrigue Software''', a United Kingdom-based software publisher for the TI-99/4A. Retrospective sources describe Intrigue as a father-and-son operation associated with Dennis Webb and Martin Webb, many with much of them associated with Intrigue Softwarethe programming carried out by Martin Webb while still very young. Games credited to him include:

* Titles associated with Webb’s early period include ''Adventuremania'', ''Lionel and the Ladders''* , ''AdventuremaniaAtlantis''* , ''ManiaBeneath the Stars''* , ''AtlantisMania''* , ''Panic on the TI Tanic''* , ''Santa and the Goblins''* ''Beneath the Stars''* , and ''Shuttle Attack''.

These early works established Webb as part of the generation of British bedroom programmers who built created complete commercial games under the technical constraints of early home computers.

=== Commodore 64 and ''Out Run'' years ===

Webb is particularly noted for programming the Commodore 64 version of ''Out Run'' while still a teenager. According to later retrospective Retrospective accounts, he describe him as a 17-year-old programmer who had already created built a fast road engine and an ''Out Run''-style racing prototype based before being contracted to work on work from an earlier racing title. When he demonstrated the prototype to publisher home conversion after U.S. Gold, the company had just secured the Sega license for ''Out Run'' and contracted Webb to produce the C64 version.

The project was developed under severe technical limitations. constraints, with Webb prioritised focusing on speed , motion, and a strong sense playability within the limitations of motion over more detailed but slower graphicsthe Commodore 64. He later recalled that Later accounts describe him solving the game’s hills were solved quickly by moving the horizon with raster timing, while the larger challenge lay in was balancing roadside graphics, speed, and memory constraintslimitations. Late in During development, U.S. Gold requested that all routes from the arcade game be included, forcing Webb to study and record the arcade machine in order to reconstruct them. The C64 for the home version was completed against a tight Christmas 1987 deadline, with a mastering bug fixed at the last moment before duplication.

Although reviews were mixed, the game sold strongly. U.S. Gold later reported sales of around 250,000 copies across formats over the Christmas period, and the title became one of the most commercially significant home conversions of its time.

After Webb later expanded his games industry work, Webb moved into internet and commercial software entrepreneurship. His later work has included online platformssystems, product architecture, SaaS products, commercial software systemsplatforms, and software architectureAI-related technology ventures.

Webb He is now based in Manaus, Brazil, and works through '''INC64''', a technology and IP studio. According to the studio and personal sites, his current work focuses on AI-native software, platform development, software architecture, and strategic technology assets.

Webb’s career spans the 8-bit home-computer era, early internet entrepreneurship, SaaS platform building, and current AI-native software development. His work links the generation of early British microcomputer programmers with later commercial software and platform ventures.