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His personal site describes his career as spanning early computingWebb is now based in Manaus, internet ventures, SaaS systemsBrazil, and modern AI-native products, with emphasis on platform design, large-scale architecture, and commercially deployable software systems. === Current work ===Webb’s current work is presented works through '''INC64''', a technology and IP studio focused on AI-native platforms and strategic software assets. According to the INC64 studio site, the flagship platforms are: * '''Foretic''' – an operational forecasting platform for tracking pace, detecting drift, and acting before targets slip* '''Nimbus''' – growth infrastructure for website optimisationpersonal sites, SEO, and his current work focuses on AI-assisted product positioning* '''AIVERIE''' – an object intelligence platform for verification, evidence, and digital object records The studio also lists additional native software assets including '''LingAwesome''', '''ABTestHero'''platform development, '''Email Name Extractor'', ''BoardBlink'', and ''Heads Up'''. Webb’s personal site describes this phase of work as focused on building high-leverage software assets designed for deployment, scalearchitecture, and strategic valuetechnology assets.
* [https://dadgum.com/giantlist/#W Dadgum's Giant List of Classic Game Programmers]
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| nationality = British
| occupation = Software programmer, software architect, tech entrepreneur
| known_for = TI-99/4A game development, Commodore 64 programming, ''Out Run'' conversion, technology ventures
| residence = Manaus, Amazonas, Brazil
| website = {{URL|https://www.martinwebb.net}}
}}
'''Martin Webb''' (born May 2, 1968) is a British software programmer, software architect, and tech entrepreneur. He is known for early game development work on the [[TI-99/4A]] and [[Commodore 64]], including programming the Commodore 64 conversion of ''[[Out Run]]'', and for later building work in internet, SaaSsoftware, and AI-native software related ventures.
== Early life ==
After the TI-99/4A period, Webb moved into Commodore 64 development. His credited Commodore 64 work includes ''Snapdragon'', ''Max Torque'', ''Out Run'', and ''RoadBlasters''.
Webb is particularly noted for programming the Commodore 64 version of ''Out Run'' while still a teenager. According to a later retrospectiveaccounts, he had already created a fast road engine and an ''Out Run''-style prototype based on work from an earlier racing title. When he demonstrated the prototype to publisher U.S. Gold, the company had just secured the Sega license for ''Out Run'' and contracted Webb to produce the C64 version.
The project was developed under severe technical limitations. Webb prioritised speed and a strong sense of motion over more detailed but slower graphics. He later recalled that the game’s hills were solved quickly by moving the horizon with raster timing, while the larger challenge lay in balancing roadside graphics, speed, and memory constraints. Late in development, U.S. Gold requested that all routes from the arcade game be included, forcing Webb to study and record the arcade machine in order to reconstruct them. The C64 version was completed against a tight Christmas 1987 deadline, with a mastering bug fixed at the last moment before duplication.
Following ''Out Run'', Webb also worked on the Commodore 64 version of ''RoadBlasters'', reusing tools developed during the earlier project.
=== Entrepreneurship and software ventures Later work ===After his games industry work, Webb moved into internet and software entrepreneurship. His later work has included online platforms, SaaS products, messaging commercial software systems, and commercial software architecture.
== Significance ==
== References ==
* [https://www.mobygames.com/person/138699/martin-webb/ MobyGames: Martin Webb]
* [https://www.eurogamer.net/the-boy-behind-the-biggest-coin-op-conversion-of-the-80s Eurogamer: The Boy Behind the Biggest Coin-Op Conversion of the 80s]
* [https://inc64.com INC64]
* [https://www.martinwebb.net Martin Webb official website]
* [https://dadgum.com/giantlist/#W Dadgum's Giant List of Classic Game Programmers]
* [https://www.imdb.com/name/nm4948505/ IMDb: Martin Webb]
* [https://www.giantbomb.com/martin-webb/3040-6542/ GiantBomb: Martin Webb]
